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A Motivation Account of Co-Creation Effect: The Role of Reg..:

, In: Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Yao, Tang ; Xia, Lan ; Zheng, Qiuying - p. 375-376 , 2020
Link: https://doi.org/10.1007/978-3-030-42545-6_120