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The Impact of Narrative Advertisement on Consumers' Brand E..:

, In: Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Tung, Pei-Ju ; Chang, Aihwa - p. 467-468 , 2020
Link: https://doi.org/10.1007/978-3-030-42545-6_153