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A Scale of Consumer Wisdom: An Abstract:

, In: Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Luchs, Michael Gerhard ; Mick, David Glen ; Haws, Kelly - p. 487-488 , 2020
Link: https://doi.org/10.1007/978-3-030-42545-6_163