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Using Virtual Reality to Enhance Brand Experiences: An Abst..:

, In: Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Cowan, Kirsten ; Ketron, Seth ; Kostyk, Alena - p. 531-532 , 2020
Link: https://doi.org/10.1007/978-3-030-42545-6_185