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In-store Merchandisers – An Overlooked Strategic Asset for ..:

, In: Advances in National Brand and Private Label Marketing; Springer Proceedings in Business and Economics,
Meyer, Jan-Hinrich ; Hernández, Eva Maria González ; Lomelí, Miguel Angel López - p. 65-73 , 2020
Link: https://doi.org/10.1007/978-3-030-47764-6_8