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1 Ergebnisse
1
User Experience Testing vs. Marketing Experts – Can Empiric..:
, In:
HCI in Business, Government and Organizations; Lecture Notes in Computer Science
,
Miclau, Christina
;
Woerz, Barbara
;
Heiland, Laura
... - p. 426-444 , 2020
Link:
https://doi.org/10.1007/978-3-030-50341-3_33
RT T1 <cTitle>HCI in Business, Government and Organizations; Lecture Notes in Computer Science</cTitle>: T1 <Title>User Experience Testing vs. Marketing Experts – Can Empirical Research Beat Practical Knowledge in Dialog Marketing?</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-030-50341-3_33&Exemplar=1&LAN=DE A1 Miclau, Christina A1 Woerz, Barbara A1 Heiland, Laura A1 Hess, Dennis A1 Weber, Beatrice A1 Emmler, Alice A1 Saar, Hans-Peter A1 Belke, Jonas A1 Hose, Niklas A1 Ernst, Oxana A1 Mueller, Andrea PB Springer International Publishing YR 2020 SP 426 OP 444 LK http://dx.doi.org/https://doi.org/10.1007/978-3-030-50341-3_33 DO https://doi.org/10.1007/978-3-030-50341-3_33 SF ELIB - SuUB Bremen
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