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Sports Marketing and Its Relationship in the Value Creation..:

, In: Artificial Intelligence, Computer and Software Engineering Advances; Advances in Intelligent Systems and Computing,
Albán Bartra, Carlos ; Alcántara Sánchez, Dalia ; Sagástegui Cruz, Julia - p. 29-41 , 2021
Link: https://doi.org/10.1007/978-3-030-68083-1_3