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Managing Online Touchpoints for a Consistent Customer Exper..:
, In:
The Art of Digital Marketing for Fashion and Luxury Brands
,
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- p. 365-395 , 2021
Link:
https://doi.org/10.1007/978-3-030-70324-0_15
RT T1 <cTitle>The Art of Digital Marketing for Fashion and Luxury Brands</cTitle>: T1 <Title>Managing Online Touchpoints for a Consistent Customer Experience: Cases from Fashion Retailing</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-030-70324-0_15&Exemplar=1&LAN=DE A1 Salvietti, Giada A1 Ieva, Marco A1 Ziliani, Cristina PB Springer International Publishing YR 2021 SP 365 OP 395 LK http://dx.doi.org/https://doi.org/10.1007/978-3-030-70324-0_15 DO https://doi.org/10.1007/978-3-030-70324-0_15 SF ELIB - SuUB Bremen
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