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Maintaining a Creative Brand Image in an Omnichannel World:
, In:
The Art of Digital Marketing for Fashion and Luxury Brands
,
Kallevig, Annette
- p. 131-151 , 2021
Link:
https://doi.org/10.1007/978-3-030-70324-0_6
RT T1 <cTitle>The Art of Digital Marketing for Fashion and Luxury Brands</cTitle>: T1 <Title>Maintaining a Creative Brand Image in an Omnichannel World</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-030-70324-0_6&Exemplar=1&LAN=DE A1 Kallevig, Annette PB Springer International Publishing YR 2021 SP 131 OP 151 LK http://dx.doi.org/https://doi.org/10.1007/978-3-030-70324-0_6 DO https://doi.org/10.1007/978-3-030-70324-0_6 SF ELIB - SuUB Bremen
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