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1
Exploring the Emergence of Luxury Smartphones and Switching..:
, In:
The Art of Digital Marketing for Fashion and Luxury Brands
,
Appiah, Dominic
;
Watson, Alison
- p. 179-197 , 2021
Link:
https://doi.org/10.1007/978-3-030-70324-0_8
RT T1 <cTitle>The Art of Digital Marketing for Fashion and Luxury Brands</cTitle>: T1 <Title>Exploring the Emergence of Luxury Smartphones and Switching Behaviour</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-030-70324-0_8&Exemplar=1&LAN=DE A1 Appiah, Dominic A1 Watson, Alison PB Springer International Publishing YR 2021 SP 179 OP 197 LK http://dx.doi.org/https://doi.org/10.1007/978-3-030-70324-0_8 DO https://doi.org/10.1007/978-3-030-70324-0_8 SF ELIB - SuUB Bremen
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