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A Study on the Influence of VR Experience on Brand Assets: ..:
, In:
Advances in Intelligent Systems and Computing; Advances in Information and Communication
,
Cha, Hyeon-Ju
;
Kweon, Sang Hee
- p. 371-377 , 2021
Link:
https://doi.org/10.1007/978-3-030-73103-8_25
RT T1 <cTitle>Advances in Intelligent Systems and Computing; Advances in Information and Communication</cTitle>: T1 <Title>A Study on the Influence of VR Experience on Brand Assets: Focusing on VR Content Analysis</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-030-73103-8_25&Exemplar=1&LAN=DE A1 Cha, Hyeon-Ju A1 Kweon, Sang Hee PB Springer International Publishing YR 2021 SP 371 OP 377 LK http://dx.doi.org/https://doi.org/10.1007/978-3-030-73103-8_25 DO https://doi.org/10.1007/978-3-030-73103-8_25 SF ELIB - SuUB Bremen
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