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Product Variety and Loyalty to National Brands – A Combined..:

, In: Advances in National Brand and Private Label Marketing; Springer Proceedings in Business and Economics,
Springer-Norden, Mona R. ; Olbrich, Rainer ; Brüggemann, Philipp. - p. 1-11 , 2021
Link: https://doi.org/10.1007/978-3-030-76935-2_1