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Brand Architecture: Strategy for the Development of a City ..:

, In: Advances in National Brand and Private Label Marketing; Springer Proceedings in Business and Economics,
Cárdenas, Sandra Milena Sánchez ; Oliveros, Diego Andrés Álvarez ; Huertas, Néstor Fabián Díaz. - p. 24-32 , 2021
Link: https://doi.org/10.1007/978-3-030-76935-2_4