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Mascot Endorsement Provoke the Audiences' Engagement:

, In: Advances in Creativity, Innovation, Entrepreneurship and Communication of Design; Lecture Notes in Networks and Systems,
Kwok, Kevin Tsz Chun ; Ho, Amic G. - p. 423-431 , 2021
Link: https://doi.org/10.1007/978-3-030-80094-9_50