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Analyzing the Use of Social Media Communication Strategies ..:

, In: Palgrave Studies of Marketing in Emerging Economies; Marketing Communications in Emerging Economies, Volume II,
Tjiptono, Fandy ; Khan, Ghazala ; Yeong, Ewe Soo - p. 247-275 , 2022
Link: https://doi.org/10.1007/978-3-030-81337-6_11