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Exploring Drivers of Performance in Advertising Firms in Gh..:

, In: Palgrave Studies of Marketing in Emerging Economies; Marketing Communications in Emerging Economies, Volume II,
Boateng, Henry ; Abdul-Hamid, Ibn Kailan ; Kosiba, John Paul B.. - p. 175-198 , 2022
Link: https://doi.org/10.1007/978-3-030-81337-6_8