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Nation Branding as a Strategic Approach for Emerging Econom..:

, In: Marketing Communications and Brand Development in Emerging Economies Volume I; Palgrave Studies of Marketing in Emerging Economies,
Ahmed, Gouher ; Abudaqa, Anas ; Jayachandran, C... - p. 41-57 , 2022
Link: https://doi.org/10.1007/978-3-030-88678-3_3