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Sponsorship: Practices and Benefits in Emerging Markets:

, In: Marketing Communications and Brand Development in Emerging Economies Volume I; Palgrave Studies of Marketing in Emerging Economies,
Goldman, Michael M. ; Klein Netto, Gabriela ; Lin, Shiling. - p. 83-102 , 2022
Link: https://doi.org/10.1007/978-3-030-88678-3_5