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Health and Lifestyle Branding:

, In: Marketing Communications and Brand Development in Emerging Economies Volume I; Palgrave Studies of Marketing in Emerging Economies,
Quaye, Emmanuel Silva ; Ameyibor, Leeford Edem Kojo - p. 147-179 , 2022
Link: https://doi.org/10.1007/978-3-030-88678-3_8