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The Contribution of Green Marketing to Brand Strengthening ..:
, In:
Springer Series in Design and Innovation; Advances in Design and Digital Communication II
,
Saraiva, Inês
- p. 631-638 , 2021
Link:
https://doi.org/10.1007/978-3-030-89735-2_51
RT T1 <cTitle>Springer Series in Design and Innovation; Advances in Design and Digital Communication II</cTitle>: T1 <Title>The Contribution of Green Marketing to Brand Strengthening and Consumer Loyalty: The LUSH Case</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-030-89735-2_51&Exemplar=1&LAN=DE A1 Saraiva, Inês PB Springer International Publishing YR 2021 SP 631 OP 638 LK http://dx.doi.org/https://doi.org/10.1007/978-3-030-89735-2_51 DO https://doi.org/10.1007/978-3-030-89735-2_51 SF ELIB - SuUB Bremen
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