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Effects of Different Types of Endorser in Social Media: An ..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Sim, Woojong ; Jankuhn, Nicolas ; Carlson, Brad D. - p. 385-386 , 2022
Link: https://doi.org/10.1007/978-3-030-89883-0_101