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Innovation for Economically Disadvantaged Customers and Sha..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Mollah, Muhammad Musharuf Hossain ; Kashmiri, Saim ; Carlson, Brad D. - p. 491-492 , 2022
Link: https://doi.org/10.1007/978-3-030-89883-0_126