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Brand Narratives in a World of Fragmented Digital Media: An..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Gilliam, David A. ; Rayburn, Steven W. ; Mohan, Mayoor - p. 497-498 , 2022
Link: https://doi.org/10.1007/978-3-030-89883-0_129