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Co-creation Design: A Theoretical Model of Design Managemen..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Brambilla, Flávio Régio ; Bittencourt, Silvia ; Gusatti, Ciro Eduardo - p. 63-64 , 2022
Link: https://doi.org/10.1007/978-3-030-89883-0_14