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How Does Personalization Affect Brand Relationship in Socia..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Tran, Trang P. ; van Solt, Michelle ; Zemanek Jr., James E. - p. 535-536 , 2022
Link: https://doi.org/10.1007/978-3-030-89883-0_143