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Impact of Augmented Reality on Cross-Buying Intention at th..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Gorlas, Björn ; Schultz, Carsten D. - p. 169-170 , 2022
Link: https://doi.org/10.1007/978-3-030-89883-0_45