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Internal City Branding: An Abstract:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Piehler, Rico ; Schade, Michael ; Roessler, Ayla. - p. 175-176 , 2022
Link: https://doi.org/10.1007/978-3-030-89883-0_48