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From B2C to P2P: A Marketing Driven Analysis of Peer-to-Pee..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Schwing, Maximilian ; Kuhn, Marc ; Meyer-Waarden, Lars - p. 279-280 , 2022
Link: https://doi.org/10.1007/978-3-030-89883-0_78