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Digital Tools and Platforms as the New Marketplace: Driving..:

, In: Palgrave Studies of Marketing in Emerging Economies; Digital Business in Africa,
Adeola, Ogechi ; Hinson, Robert E. ; Edeh, Jude N.. - p. 299-311 , 2022
Link: https://doi.org/10.1007/978-3-030-93499-6_13