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Special Session: Data Analytics Methods for Marketing Strat..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
France, Stephen L. ; Ringel, Daniel ; Zhou, Wenjun - p. 335-336 , 2022
Link: https://doi.org/10.1007/978-3-030-95346-1_102