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From Birthdays to Anniversaries: The Rituals of Celebrating..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Maaninou, Nada ; Pecot, Fabien - p. 39-40 , 2022
Link: https://doi.org/10.1007/978-3-030-95346-1_14