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Using Analytics to Segment American, French, and French-Can..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Namin, Aidin ; Petrescu, Maria ; Richard, Marie-Odile - p. 443-444 , 2022
Link: https://doi.org/10.1007/978-3-030-95346-1_146