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Perceived Risk and Private Label Purchasing Behavior: An Ab..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Petrovici, Dan ; Guo, Liuchen ; Fearne, Andrew - p. 595-596 , 2022
Link: https://doi.org/10.1007/978-3-030-95346-1_198