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1 Ergebnisse
1
Understanding Omnichannel Customer Experience through Brand..:
, In:
Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science
,
Martínez, Francisco Jesús Guzmán
;
Castro, Ana Valeria Calvo
;
Salgado, Lizet Marina González
- p. 59-60 , 2022
Link:
https://doi.org/10.1007/978-3-030-95346-1_24
RT T1
Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science
: T1
Understanding Omnichannel Customer Experience through Brand Trust and Its Impact on Shopping Intention: An Abstract
UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-030-95346-1_24&Exemplar=1&LAN=DE A1 Martínez, Francisco Jesús Guzmán A1 Castro, Ana Valeria Calvo A1 Salgado, Lizet Marina González PB Springer International Publishing YR 2022 SP 59 OP 60 LK http://dx.doi.org/https://doi.org/10.1007/978-3-030-95346-1_24 DO https://doi.org/10.1007/978-3-030-95346-1_24 SF ELIB - SuUB Bremen
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