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Let's Get Social: The Influence of Consumer Factors on Onli..:
, In:
Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science
,
Vander Schee, Brian A.
;
Peltier, James W.
;
Dahl, Andrew J.
- p. 97-98 , 2022
Link:
https://doi.org/10.1007/978-3-030-95346-1_37
RT T1
Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science
: T1
Let's Get Social: The Influence of Consumer Factors on Online Consumer Engagement: An Abstract
UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-030-95346-1_37&Exemplar=1&LAN=DE A1 Vander Schee, Brian A. A1 Peltier, James W. A1 Dahl, Andrew J. PB Springer International Publishing YR 2022 SP 97 OP 98 LK http://dx.doi.org/https://doi.org/10.1007/978-3-030-95346-1_37 DO https://doi.org/10.1007/978-3-030-95346-1_37 SF ELIB - SuUB Bremen
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