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Consumer Responsiveness to Covid-19 Related Cues in Adverti..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Celebrating the Past and Future of Marketing and Discovery with Social Impact,
Burman, Bidisha ; Matthews, Sacha Joseph - p. 217-217 , 2022
Link: https://doi.org/10.1007/978-3-030-95346-1_74