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SMEs' Adoption of Artificial Intelligence-Chatbots for Mark..:

, In: Marketing Communications and Brand Development in Emerging Markets Volume II; Palgrave Studies of Marketing in Emerging Economies,
Mokhtar, Sany Sanuri Mohd ; Salimon, Maruf Gbadebo - p. 25-53 , 2022
Link: https://doi.org/10.1007/978-3-030-95581-6_2