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Roles and Implications of Marketing Communications in Retai..:

, In: Springer Proceedings in Business and Economics; Advances in National Brand and Private Label Marketing,
Girotto, Michele ; Moro, Mª Luisa Solé ; Irurita, Ana Maria Argila - p. 173-199 , 2022
Link: https://doi.org/10.1007/978-3-031-06581-1_23