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Omnichannel Customer Journeys – Fragments of a Never-Ending..:

, In: Advances in National Brand and Private Label Marketing; Springer Proceedings in Business and Economics,
Both, Alina ; Steinmann, Sascha ; Chrysochou, Polymeros - p. 31-38 , 2022
Link: https://doi.org/10.1007/978-3-031-06581-1_4