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Predicted Role of Integrated Marketing Communication on Mal..:

, In: Explore Business, Technology Opportunities and Challenges ‎After the Covid-19 Pandemic; Lecture Notes in Networks and Systems,
Mohanachandran, Dileep Kumar ; Kumari, Sangeeta ; Sachdeva, Priya.. - p. 1056-1069 , 2022
Link: https://doi.org/10.1007/978-3-031-08954-1_89