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Digital Marketing Strategies and the Impact on Customer Exp..:

, In: The Effect of Information Technology on Business and Marketing Intelligence Systems; Studies in Computational Intelligence,
Nuseir, Mohammed T. ; El Refae, Ghaleb A. ; Aljumah, Ahmad... - p. 21-44 , 2023
Link: https://doi.org/10.1007/978-3-031-12382-5_2