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1 Ergebnisse
1
Applying Predictive Analytics in Interactive Marketing: How..:
, In:
The Palgrave Handbook of Interactive Marketing
,
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Yuan, Yige
. - p. 667-682 , 2023
Link:
https://doi.org/10.1007/978-3-031-14961-0_29
RT T1
The Palgrave Handbook of Interactive Marketing
: T1
Applying Predictive Analytics in Interactive Marketing: How It Influences Customer Perception and Reaction?
UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-031-14961-0_29&Exemplar=1&LAN=DE A1 Liu, Maggie Wenjing A1 Zhu, Qichao A1 Yuan, Yige A1 Wu, Sihan PB Springer International Publishing YR 2023 SP 667 OP 682 LK http://dx.doi.org/https://doi.org/10.1007/978-3-031-14961-0_29 DO https://doi.org/10.1007/978-3-031-14961-0_29 SF ELIB - SuUB Bremen
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