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1 Ergebnisse
1
Ethical Considerations in Gamified Interactive Marketing Pr..:
, In:
The Palgrave Handbook of Interactive Marketing
,
Al-Msallam, Samaan
;
Xi, Nannan
;
Hamari, Juho
- p. 963-985 , 2023
Link:
https://doi.org/10.1007/978-3-031-14961-0_41
RT T1
The Palgrave Handbook of Interactive Marketing
: T1
Ethical Considerations in Gamified Interactive Marketing Praxis
UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-031-14961-0_41&Exemplar=1&LAN=DE A1 Al-Msallam, Samaan A1 Xi, Nannan A1 Hamari, Juho PB Springer International Publishing YR 2023 SP 963 OP 985 LK http://dx.doi.org/https://doi.org/10.1007/978-3-031-14961-0_41 DO https://doi.org/10.1007/978-3-031-14961-0_41 SF ELIB - SuUB Bremen
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