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Reprint: Trust and Performance in Cross-Border Marketing Pa..:

, In: Key Developments in International Marketing; JIBS Special Collections,
Aulakh, Preet S. ; Kotabe, Masaaki ; Sahay, Arvind - p. 141-176 , 2024
Link: https://doi.org/10.1007/978-3-031-17366-0_6