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1 Ergebnisse
1
Designing for User and Brand Experience: Implementing Paral..:
, In:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science
,
Karampournioti, Evmorfia
;
Walten, Levke
;
Wiedmann, Klaus-Peter
.. - p. 265-266 , 2023
Link:
https://doi.org/10.1007/978-3-031-24687-6_103
RT T1 <cTitle>Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science</cTitle>: T1 <Title>Designing for User and Brand Experience: Implementing Parallax Scrolling in Online Shops to Explicitly and Implicitly Affect UX, Brand Sustainability and Behavioral Intentions: An Abstract</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-031-24687-6_103&Exemplar=1&LAN=DE A1 Karampournioti, Evmorfia A1 Walten, Levke A1 Wiedmann, Klaus-Peter A1 Schmidt, Steffen A1 Asseburg, Julia PB Springer Nature Switzerland YR 2023 SP 265 OP 266 LK http://dx.doi.org/https://doi.org/10.1007/978-3-031-24687-6_103 DO https://doi.org/10.1007/978-3-031-24687-6_103 SF ELIB - SuUB Bremen
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