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When Does a Goal-Appeal Match Affect Customer Satisfaction?..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Byun, Kyung-Ah ; Hong, JungHwa ; James, Kevin William - p. 269-270 , 2023
Link: https://doi.org/10.1007/978-3-031-24687-6_105