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The Service Provider Guided Consumer Milestone Journey: An ..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Garrison, Amanda Ann ; Price, Linda L. - p. 45-46 , 2023
Link: https://doi.org/10.1007/978-3-031-24687-6_17