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Managerial Perspectives on Export Pricing Adaptation Decisi..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs,
Papadopoulou, Christina ; Hultman, Magnus ; Theotokis, Aristeidis. - p. 67-68 , 2023
Link: https://doi.org/10.1007/978-3-031-24687-6_22