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Consumer Willingness to Invest Effort in Complex Technology..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs,
Sadik-Rozsnyai, Orsolya ; Caemmerer, Barbara ; Bertrandias, Laurent - p. 163-164 , 2023
Link: https://doi.org/10.1007/978-3-031-24687-6_63