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Designed for Success: The Role of Long-Term User-Product In..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Kuhnle, Janina S. ; Stokburger-Sauer, Nicola E. ; Hofmann, Verena. - p. 203-204 , 2023
Link: https://doi.org/10.1007/978-3-031-24687-6_78